FIFA 2020 Premiere

BRIEF 

Sollik GmbH & CoKG and EA Sport required the ultimate blank canvas venue to deliver a full brand takeover for the launch of the new FIFA 20 video game for Playstation, XBox 4 and PC.

SOLUTION

Magazine London was the chosen venue to host the launch of FIFA 20 with a total of 350 guests in attendance. The venue’s all-black interiors provided the ideal setting for FIFA theming, artwork, logos and branding.

EXPERIENCE

A who’s who of global football talent attended the event including football legends Kaka, Ian Wright, Jadon Sancho, Callum Hudson-Odoi, Trent Alexander-Arnold, Rhian Brewster, Tammy Abraham, James Maddison and Jack Grealish. The event was further enhanced with a live music performance from Major Lazer.

As a large-scale venue, Magazine London was equipped to provide space for a five-a-side football pitch, alongside multiple areas for activation zones to be created, including interview rooms, a one-on-one panna cage, multiple gaming/streaming points, a trophy display, after party area and a VVIP area  for as yet unreleased Adidas products.