H&M X Moschino

BRIEF 

Creative Director of Moschino, Jeremy Scott, required a location to release a limited edition collection for H&M. Described as: “Cartoon couture mixed with a streetwear vibe doused with hip hop worthy amounts of bling bling to create a totally Moschino look,” there was huge hype ahead of the collection launch, which the clients wanted to reflect in their event.

SOLUTION                                      

The collaboration launch used the industrial charm of Printworks London’s Press Halls as a backdrop to elevate the bright aesthetics installed and showcase the new limited edition collaboration collection.      

EXPERIENCE                                                          

Moschino X H&M utilised the length of one side of the Press Halls, displaying the collection as a pop-up shop. The opposite side of the space showcased multiple inflatable activations including a monster themed assault course, giant flamingos and the famous HM Moschino TV erected as a bouncy castle – providing the 800 guests with the perfect ‘instagrammable’ moment.

With guests queueing outside Printworks for hours ahead of time, the client, no stranger to creating quirky aesthetics, used the space to fantastic effect. The urban, gritty backdrop of the Press Halls contrasted perfectly for the collection, with the bright Moschino colours popping against the dark industrial background. The client is no stranger to creating quirky aesthetics and the queues of guests at Printworks absolutely demonstrated their success.