OnePlus 7T Series Launch

BRIEF

Mobile communication giants, Wild Things and OPlus Mobiletech UK Limited required a unique space to suit the global launch of the new OnePlus 7T Series smartphone.

SOLUTION

With a guest list of 800 attendees, Magazine London was the venue of choice for the launch of this cutting-edge product. OnePlus wanted to showcase their innovative thinking by portraying the future of communication within an inclusive atmosphere. This was achieved by bringing the launch of the OnePlus Series 7 to Magazine London, a new events space within a brand new, forward thinking design district for the capital.

EXPERIENCE

Linking people within the tech industry worldwide, OnePlus hosted their global launch event at Magazine London. The venue’s blank canvas characteristics and vast open space made for a perfect option, allowing guests to explore the event and network with one another both in person and digitally.

The digital world was presented through live streaming and guests registered on arrival via an image captured at the entrance. This picture was displayed on a large screen presenting everyone at the event as one, united community.

The product launch was further elevated with the inclusion of experience cubes, a central plenary area, McLaren display, three  product demonstration areas and an after party space.

TESTIMONIAL

“We appreciate all your support throughout the process and for a successful event on the day. The venue had the wow factor and added to the impact of the launch. The venue sound system and technical setup was very good, thank you for having us at the venue, it is a stunning venue.”

UK GTM Manager, OnePlus